Who are the target audience for short films?

The audience for short films are generally people who have a strong interest in either making a short film or inspire to making a bigger film but gather ideas from the conventions used in short films. From using the VALS system we can show that the target audience for short films will be Achievers, people who have already produced short films and are interested in helping other young talent and want to fund them. Also using the VALS system, you can say that the audience will also be Experiencers, these are people who are young and rebellious and are interested in new styles and like new products, but tire of them soon after. This can mean that ideas are gathered from short films and young talent can produce more short films.

Who are the audience for the short films I looked at?

In terms of demographics for the audience of the short films i looked at, I can evaluate to say that the majority of the audience of those films were of a young adult nature and would predominately be males. Also i would say that the audience would be from a low social background as the films are shot in a low social environment.

Who are you making your short film for?

For our film I think that in terms of demographics and our audience I feel the age of our audience would be young adults and i feel also that in terms of gender it would be males as from research most of the films which contain action developed a broader male audience. When walking about social class, our audience would have a decent social class as the location in which the film is shot. Again as from my research of other short films i feel our audience would be Experiencers in using the VALS system. As our audience is of a young nature there psychographic category i would place them in would be, Egoist, as our audience will be seeking pleasure hence the reason to watch a film.

How will you measure your success in having made a product which appeals to this audience?

We can measure the success of our film in several ways. Firstly, and the easiest way to gain comments on our film would be to ask our peers. We would show them and then ask for there opinion. This is a good way of measuring how well the film has done because our fellow peers fit into our target audience categories. Also we could post our video on a Youtube or similar websites to get a broader opinion and using this way we can truly get an understanding of who our actual audience are.

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