Planning: Adjustments to concepts not made - 2 = 15/20
Production: Film 34/40 Poster: 10/10 Radio advert 9/10
Evaluation: 14/20 Excellent discussion of technical aspects, not enough on audience and NMT for level 4
Well done!
Planning grade: 17/20
Excellent planning and presentation of work. Excellent time management.
EBI:
Move poster after sketches on blog
Add sketch for radio advert
Check spellings in work
VALUES means PRODUCTION VALUES i.e. look and style of the film. You could talk about budget under this. Usually the bigger the budget the better looking the film because you can afford the bext people. How did your film/the films you looked at make it look professional with limited budgets?
NARRATIVE - this is about story and story structure, you haven't always got this right
EBI:
Move poster after sketches on blog
Add sketch for radio advert
Check spellings in work
VALUES means PRODUCTION VALUES i.e. look and style of the film. You could talk about budget under this. Usually the bigger the budget the better looking the film because you can afford the bext people. How did your film/the films you looked at make it look professional with limited budgets?
NARRATIVE - this is about story and story structure, you haven't always got this right
Short Film Research
Why short films?
- Experience
- Show reel
- Partnerships
- Kudos
- Testing ideas
Distribution
A distributor can help generate sales and market a film. In terms of shorts, a distributor is an individual or organisation who will represent your film at festivals and markets around the world and who will attempt to sell it to television.
Distributing companies
-Dazzle Short Film Label
- Future shorts
- Lux
- Network Ireland Television
- Onedotzero
- Shorts International
Budget
What to include in a short film budget:
- Cast & Crew - Camera & lights
- Travel - Stock
- Catering - Insurance
- Location - Marketing
Funding
UK Film Council
The main company that funds short films is UK film Council. They have funding available for both production and post-production.
National and Regional Screen Agencies
Each region has their own agency that looks after local filmmaking talent through funding, development and training initiatives.
Local Councils
Local councils will often put money towards a short filmmaking initiative, especially if it deals with social exclusion or aids the local community in some way.
Charities
Local charities may help to fund short films but they normally try to add in a charity ad.
- Experience
- Show reel
- Partnerships
- Kudos
- Testing ideas
Distribution
A distributor can help generate sales and market a film. In terms of shorts, a distributor is an individual or organisation who will represent your film at festivals and markets around the world and who will attempt to sell it to television.
Distributing companies
-Dazzle Short Film Label
- Future shorts
- Lux
- Network Ireland Television
- Onedotzero
- Shorts International
Budget
What to include in a short film budget:
- Cast & Crew - Camera & lights
- Travel - Stock
- Catering - Insurance
- Location - Marketing
Funding
UK Film Council
The main company that funds short films is UK film Council. They have funding available for both production and post-production.
National and Regional Screen Agencies
Each region has their own agency that looks after local filmmaking talent through funding, development and training initiatives.
Local Councils
Local councils will often put money towards a short filmmaking initiative, especially if it deals with social exclusion or aids the local community in some way.
Charities
Local charities may help to fund short films but they normally try to add in a charity ad.
Audiences
Who are the target audience for short films?
The audience for short films are generally people who have a strong interest in either making a short film or inspire to making a bigger film but gather ideas from the conventions used in short films. From using the VALS system we can show that the target audience for short films will be Achievers, people who have already produced short films and are interested in helping other young talent and want to fund them. Also using the VALS system, you can say that the audience will also be Experiencers, these are people who are young and rebellious and are interested in new styles and like new products, but tire of them soon after. This can mean that ideas are gathered from short films and young talent can produce more short films.
Who are the audience for the short films I looked at?
In terms of demographics for the audience of the short films i looked at, I can evaluate to say that the majority of the audience of those films were of a young adult nature and would predominately be males. Also i would say that the audience would be from a low social background as the films are shot in a low social environment.
Who are you making your short film for?
For our film I think that in terms of demographics and our audience I feel the age of our audience would be young adults and i feel also that in terms of gender it would be males as from research most of the films which contain action developed a broader male audience. When walking about social class, our audience would have a decent social class as the location in which the film is shot. Again as from my research of other short films i feel our audience would be Experiencers in using the VALS system. As our audience is of a young nature there psychographic category i would place them in would be, Egoist, as our audience will be seeking pleasure hence the reason to watch a film.
How will you measure your success in having made a product which appeals to this audience?
We can measure the success of our film in several ways. Firstly, and the easiest way to gain comments on our film would be to ask our peers. We would show them and then ask for there opinion. This is a good way of measuring how well the film has done because our fellow peers fit into our target audience categories. Also we could post our video on a Youtube or similar websites to get a broader opinion and using this way we can truly get an understanding of who our actual audience are.
The audience for short films are generally people who have a strong interest in either making a short film or inspire to making a bigger film but gather ideas from the conventions used in short films. From using the VALS system we can show that the target audience for short films will be Achievers, people who have already produced short films and are interested in helping other young talent and want to fund them. Also using the VALS system, you can say that the audience will also be Experiencers, these are people who are young and rebellious and are interested in new styles and like new products, but tire of them soon after. This can mean that ideas are gathered from short films and young talent can produce more short films.
Who are the audience for the short films I looked at?
In terms of demographics for the audience of the short films i looked at, I can evaluate to say that the majority of the audience of those films were of a young adult nature and would predominately be males. Also i would say that the audience would be from a low social background as the films are shot in a low social environment.
Who are you making your short film for?
For our film I think that in terms of demographics and our audience I feel the age of our audience would be young adults and i feel also that in terms of gender it would be males as from research most of the films which contain action developed a broader male audience. When walking about social class, our audience would have a decent social class as the location in which the film is shot. Again as from my research of other short films i feel our audience would be Experiencers in using the VALS system. As our audience is of a young nature there psychographic category i would place them in would be, Egoist, as our audience will be seeking pleasure hence the reason to watch a film.
How will you measure your success in having made a product which appeals to this audience?
We can measure the success of our film in several ways. Firstly, and the easiest way to gain comments on our film would be to ask our peers. We would show them and then ask for there opinion. This is a good way of measuring how well the film has done because our fellow peers fit into our target audience categories. Also we could post our video on a Youtube or similar websites to get a broader opinion and using this way we can truly get an understanding of who our actual audience are.
Young Offender
Idan is a recent arrival in a young offenders institution. He feels antagonism towards the non-white inmates and struggles to control his hatred and rage, obsessively writing letters as an outlet for his racist beliefs. Terry, a disgruntled prison officer, sees an opportunity to play power games. He gains Aidan's trust and exploits it with fatal consequences.
Crew
Director
Isabel Anderton
Producer
Rachel Drummond-Hay
Editor
Tom Lindsay
Director Of Photoography
Chris Maris
Cast
Ali
Nadim Khan
Terry
Jay Simpson
Aidan
Freddie Machin
Funded By
Digital Shorts plus awards from the UK Film Council and South West Screen
Being Bad
REPRESENTATION
From the beginning it is apparent that this film wants to portray youth as rebellious, the first character we see looks like he is in his late teens (Malik). The scene is shot to make it look like the character we see steal a ped. However later on in this film we see the teens becoming hedonistic and only worry about having a good time. There are moments where just trying to have fun has bad effect on the characters because it conflicts with each other. This shows the teens as immature and ready for the life they want.
INSTITUTION
This film was made Dazzle Films. Dazzle films is an up and coming independent short film institution. the director of this film was Laurence Coriat and the producer is Amy Kate Neil.
VALUES
The focus of this film is on the lives of 3 teens. Malik, Lina and Hocine. We see that the teens only part take in very open activities and not being cooped indoors. This shows that the teens we free. The characters seem to be of an age where they could/ should be at school yet we only see them out, there are no other people their age in the film.
AUDIENCE
From what i got from the film i believe that the audience would be a younger audience as it seems to have a raw feel like more main stream youth dramas (like skins). Because it focuses on youths this would make it able to relate to by youths. This film is french which would hinder its possible audience variety.
LANGUAGE
This film was made in France and uses french actors, but it is filmed in a coastal area, this gives the film a whole new feel rather than having it in a city centre where the availability if shots would change inevitably changing the narrative which fits what the film is trying to show. Because there are shots in the sea it shows the freedom of the teens and how it is only them there, also if this is what the people their age did then why were they he only ones there.
IDEOLOGY
The ideology of this film is the freedom of teens and how they treat and interact with each other. Even with the lack of dialogue this film manages to show the feeling of each of the characters through the unique use of cut away scenes like interviews where we get to see the true feeling of the characters. Furthermore the narration and text on the screen show that the teens may have had bad a communication skills. Also these teens where shown to be hedonistic and out going by jumping and playing in the sea without a care in the world.
NARRATIVE
I believe that the preferred reading of this film is that youth may seem hedonistic and care free but deep down they have alot of feeling that we the audience may no even realise. Through the use of the cut scenes to the interview type scenes, the audience gets to see into the real thoughts and feelings of the characters.
GENRE
This film is a romantic drama because of the focus on the teens and the one girl we see. Malik clearly likes her but she seems to mess him around.
If not now, When?
Representation
This film represents youth in a hard brought up area trying to escape the violence and gangs that are prodomtly associated with london estates. The film focuses on Daniel a male youth who is inspiring to become big in football but is also batting to stay away from gangs. The director uses real location and a real cast to add to the relaism that the film gives. The films also represents the realism of knife crime through the camera shots of the gangs in the short film.
Institution
The film reveals at the end that it is produced by Paper Mannequin Productions. Nilesh Bell-Gorsia and Akash Lockmun are the men behind this productions and are the writers/Directors of If not now, When?.
Values
The films really focuses on the reality of london estates and the gangs involved within them. The film trys to signify that some sterotypical people who you would feel were in a gang are not actually but are trying to escape that life. We hear a quote in the film 'You got to be in one to get out of one' this signifies that the majority of people around these areas play a part in a gang.
Audience
From watching this film i feel that the audience would be people of the same profiles as the cast. The audience would be young males who are from a similar background or share certain characteristics as the cast.
Language
The location in which this short film is filmed in is very conventional to films of this narrative. By shooting by an estate in london it gives the film a real edge and adds a sense of realism. Also by using a steady cam to shoot the majority of the scenes it also gives the audience the feeling that there aswell and makes them feel part of the drama occuring.
Ideology
The ideology of this film is mainly how youths can get 'sucked' into being part of a gang. The film explores possible routes out of gangs by showing how a sterotypical guy from an estate who could fit a gang members profile stays away from the gang life to concentrate on his football. The young guy knows that by concentrating on something this will get him further away from the life predicted for him. The director also includes how youths are associated with knife crime by including the last scenes.
Narrative
The main aim by the director of this film is to show the life of a youth trying to escape his surroundings. The film starts off by showing how he is a normal youth with his family and shows how the family are close together with the sister messing around with Daniel. Also with the introducion of his girlfriend this signifies to the audience that Daniel knows who is close to him and wants to keep them by staying away from violence. However after showing to the audience that he is a keen footballer the story has a shocking twist that leaves the audience in shock. With Daniel being stabbed this connotes that it is very hard to escape from violence for youths.
Genre
I feel that due to the change of emotions of the cast and the way the film is structed, I believe the genre of If not now, When? is a drama.
Skin Deep
Representation
Skin deep is representing a young boy, who lives in a run down estate which is predominately a white neighborhood. Romo, the young boy, is a mixed race boy, half english, half pakistani. The film represents the hard times asian people had in these times. The director has shown how Romo tries to hide his true identity by joining in with a 'Skinhead' gang. The director has also represented 'Skinheads' in this film and has represented them as being thugs and abusing to other nationalities. This can be seen as a true representation as skinheads of this era were known to be abusive to other races. The director also represents other peoples lives by showing the area they live in. the area is shown to be very run down and this signifies poor lifestyles.
Institution
The label that distribute and deal with Skin Deep is Dazzle films. Dazzle film is a UK independent label that covers, distribution and sales rights for a collection of UK award winning short films.
Values
The film represents the true values of people living in a poor area. The film shows how people have to differ their identity in order to either keep a low profile or fit in with the crowd. The film illustrates well how poor conditions can affect peoples lives.
Audience
This film connotes that the audience would be young adults, as the dialogue and the complex of the body language showed by the cast is too difficult to understand for a young audience. Also I feel the audience will probably be males as the main cast are males and act in a violent way which would attract males over females.
Language
The mise en scene in the film is shown to be very poor condition due to the poor people in the area. The director uses real cast and is shot on real location to really show to the audience that the characters are living in a poor area. the shots of the streets signifies to the audience that there is nothing to escape from and therefore gangs are formed and cause trouble amongst society.
Ideology
The values of these short film is to get the audience to understand what some young people have to do to fit in. The director shows this by having the protagonist as a mixed race boy in a socially white area. This challenges the young male and the youth must dis obey his beliefs in order to fit in. An example of this would be when he is in a situation where his skinhead mates are abusing a asain boy and Romo is in a dilemma, but decides to join in with the abuse to again feel accepted by a group.
Narrative
The film is shot on real location and the protagonist Romo is a mixed race boy. We first see him challenging his identity at the start when he is shouting at himself in the mirror, trying to act like a skinhead. It then adds up why he is doing this, when he is working in a garage with racist skinheads and we see that Romo must go against his own identity to fit in. However is this the right decision? The short film ends with Romo crying and is clearly distraught again in the mirror and he starts to shave his hair off. This signifies to the audience that the young male still doesn't know who he is.
Genre
The genre of this short film is drama as we see how lives can be changed by decisions wrong or right only the person can decide.
Our Film Poster CCTV
This poster has a very simple colour scheme of black & white and green & white. I decided to use this because the running time on the CCTV shots in the film are in green and a black & white picture helped to make the text stand out. I hazed out the edges of the picture so that the picture is more focused on the camera and so that the text on the edges were more effective. Having text on the edges makes them bold because they are on a black background and they are out of the way which emphasises the larger text "CCTV".
Film Poster Research
When planning to make a poster for CCTV, I decided that a CCTV camera would be the focus of the poster because our film wanted to show how CCTV has been a huge part of most people lives whether they know it or not. I wanted the majority of the poster to be in black and white because it would make the rest of the writing stand out.
By looking at what films are similar, I decided that the film "Eagle Eye" was the most relevant to what our film wanted to show and what our target audience is. By looking at the "Eagle Eye" poster I noticed that the poster also had a black and white theme that made the colour text stand out more. From research of other film posters I found that the majority have a section of text that is dedicated to saying what actors are in the film,who wrote the screen play and who directed it.
A2 Media Pitch
For My A2 coursework I will be working with Harry Aquilina in creating a short 5 minute film!
Our film will look surviellance and modern society.
The main representations we will be exploring is peoples privacy and in this I mean how people are always being watched in what they do, whether it be going to the shops or at work there is always somebody or something monitoring what you do.
Another representation will be about modern society, with this we will look at why people are always being monitored.
In the film we combine different shots to give the impression to the audience that everyone is suspious and everbody is wary of everbody. We will hopefully use CCTV footage to show more reality in what we mean on how people are being watched.
We hope to start the film with archive footage which will set the scene and give the audience a suggestion to what the film is goin to be about and what to expect. Showing this will hopefully make the audience want to carry on watching the film as it gives a meaning to what we are trying to represent.
In order for a film to be complete it must have an equilibrium, start-middle-end. However it doesnt been necessarily have to be in that order. In our case we will start the film off after the archive footage with scenes from the end of the film, then flash back to the build up to what you see. Then it will lead up to what you saw and then an ending will be in place.
So after the archive footage it will cut to a shot of a normal everyday street, we will focus on a police car on 'blues and twos' driving past. We decided on having this as police links to CCTV and being watched etc. This will be right at the front of the shot and then once its gone past we will focus on a street corner in which a normal looking male walks out of and down the street. As he walks down the street we will film different shots of him and the sound to this will be music coming from his headphones. Specifially we hope the audience will pick up that he has a laptop in his hands.
From here we see a woman walking up to her curtains in her house and then we switch to her POV of her opening them and see this man walking past and in the background you see a mystery white van following close behind. Then we cut to a medium close up of the male and then we cross focus to the van behind and then we show two guys look at a picture of the male on a piece of paper and then see them drive slowly up the male. Then we have an established shot of the male bundled into the van and then it fades to white. From here we then go through the moments leading up to him getting taken away and we portray it so we keep the audience guessing. Once we get to the first scene again we start to unfold why it happened.
Our target audience would be of the age between 18-30 who are from a working class who have an interest in society, crime and technology. They will be familar with security features and technology and have a feeling towards modern day society and what happens withour people knowing.
Our film has similar aspects to shows like spooks, 24, shows that deal with smart crime. Also films which feature similar shots that we like include eagle eye and enemy of the state.
This could mean that instition wise we could look towards BBC as they have aired spooks but in terms of film insition Dreamworks were associated with Eagle eye and Touchstone pictures were the instition with Enemy of the state.
Representation- Our film will include a main character who has similar aspects of a Uni student who has an interest in Technology. Therefore we will be representing people of a social class of middle class as they will be able to afford new technology but also this class as they would of just left univeristy. We will represent how technology can change people.
Institution- From research i have seen 2 similar shows that show certain aspects of what our film has. These are 24 and spooks. These are similar to our idea as they both are to do with crime but also represent change in technology. I feel spooks has a realism to it and this is what we want to accomplish with our film therefore BBC could be seen as an ideal institution. However in terms of 'Films' I have seen Eagle Eye which includes a young working male similar to ours who is familair with technology and the film has similar shots to what we want so i feel this is a good film to look at in terms of similar films. Eagle eye is associated with Dreamworks.
Values - Values we are trying to show are that how people have limited privacy in modern day society and how society acts in peoples lives. We will show limted privacy through different shots in the film such as CCTV shots.
Audience - Our audience will be Young middle/working class males who have an interest in Security and technology and how people are always being monitored. Also they will be able to relate to the main character in our film who fits our target audeince. Prefferably they will have a good experience with modern technology.
Language - In the film the music and setting of the scene will help explain to the audience what else is happening in the scene. Certain music will help build tension or help show what is going to happen. Also we will think carefully on where to film as this will help aid the realsim of the film.
Ideology - The film will deal with privacy in modern day society and how people can't escape certain aspects of life such as being watched closely by anyone around them. In the film we want to show how everybody is watching everybody and give that sense of mystery to the audience.
Narrative - See above. Film is briefly explained.
Genre - I feel that through the conventions that our film is showing, I would put our film as a crime drama, as it represents society and problems in society but also as it deal with security of ourselves i feel it has elements of crime introduced into the equation.
Our film will look surviellance and modern society.
The main representations we will be exploring is peoples privacy and in this I mean how people are always being watched in what they do, whether it be going to the shops or at work there is always somebody or something monitoring what you do.
Another representation will be about modern society, with this we will look at why people are always being monitored.
In the film we combine different shots to give the impression to the audience that everyone is suspious and everbody is wary of everbody. We will hopefully use CCTV footage to show more reality in what we mean on how people are being watched.
We hope to start the film with archive footage which will set the scene and give the audience a suggestion to what the film is goin to be about and what to expect. Showing this will hopefully make the audience want to carry on watching the film as it gives a meaning to what we are trying to represent.
In order for a film to be complete it must have an equilibrium, start-middle-end. However it doesnt been necessarily have to be in that order. In our case we will start the film off after the archive footage with scenes from the end of the film, then flash back to the build up to what you see. Then it will lead up to what you saw and then an ending will be in place.
So after the archive footage it will cut to a shot of a normal everyday street, we will focus on a police car on 'blues and twos' driving past. We decided on having this as police links to CCTV and being watched etc. This will be right at the front of the shot and then once its gone past we will focus on a street corner in which a normal looking male walks out of and down the street. As he walks down the street we will film different shots of him and the sound to this will be music coming from his headphones. Specifially we hope the audience will pick up that he has a laptop in his hands.
From here we see a woman walking up to her curtains in her house and then we switch to her POV of her opening them and see this man walking past and in the background you see a mystery white van following close behind. Then we cut to a medium close up of the male and then we cross focus to the van behind and then we show two guys look at a picture of the male on a piece of paper and then see them drive slowly up the male. Then we have an established shot of the male bundled into the van and then it fades to white. From here we then go through the moments leading up to him getting taken away and we portray it so we keep the audience guessing. Once we get to the first scene again we start to unfold why it happened.
Our target audience would be of the age between 18-30 who are from a working class who have an interest in society, crime and technology. They will be familar with security features and technology and have a feeling towards modern day society and what happens withour people knowing.
Our film has similar aspects to shows like spooks, 24, shows that deal with smart crime. Also films which feature similar shots that we like include eagle eye and enemy of the state.
This could mean that instition wise we could look towards BBC as they have aired spooks but in terms of film insition Dreamworks were associated with Eagle eye and Touchstone pictures were the instition with Enemy of the state.
Representation- Our film will include a main character who has similar aspects of a Uni student who has an interest in Technology. Therefore we will be representing people of a social class of middle class as they will be able to afford new technology but also this class as they would of just left univeristy. We will represent how technology can change people.
Institution- From research i have seen 2 similar shows that show certain aspects of what our film has. These are 24 and spooks. These are similar to our idea as they both are to do with crime but also represent change in technology. I feel spooks has a realism to it and this is what we want to accomplish with our film therefore BBC could be seen as an ideal institution. However in terms of 'Films' I have seen Eagle Eye which includes a young working male similar to ours who is familair with technology and the film has similar shots to what we want so i feel this is a good film to look at in terms of similar films. Eagle eye is associated with Dreamworks.
Values - Values we are trying to show are that how people have limited privacy in modern day society and how society acts in peoples lives. We will show limted privacy through different shots in the film such as CCTV shots.
Audience - Our audience will be Young middle/working class males who have an interest in Security and technology and how people are always being monitored. Also they will be able to relate to the main character in our film who fits our target audeince. Prefferably they will have a good experience with modern technology.
Language - In the film the music and setting of the scene will help explain to the audience what else is happening in the scene. Certain music will help build tension or help show what is going to happen. Also we will think carefully on where to film as this will help aid the realsim of the film.
Ideology - The film will deal with privacy in modern day society and how people can't escape certain aspects of life such as being watched closely by anyone around them. In the film we want to show how everybody is watching everybody and give that sense of mystery to the audience.
Narrative - See above. Film is briefly explained.
Genre - I feel that through the conventions that our film is showing, I would put our film as a crime drama, as it represents society and problems in society but also as it deal with security of ourselves i feel it has elements of crime introduced into the equation.
Evaluation of Newspaper
We first started off by doing some research into newspapers, we looked at a variety of different newspapers most of which were free and local. Because these newspapers were free and local they had more advertisements on the front. Once we had a brief over view of what we would need to have on the front. We then decided to go out and take pictures of stories that we wanted to portray.
These picture had to be our own, therefore we had to go out and take the photographs. We decided to have a UFO sighting as out main story. To do this we needed a picture of a sky. Other pictures we took were of a movie star, who was part of 'The Package', and the student that had spotted the UFO. To make it easier to pick pictures we took 87 photos. By having so many photos it made it easier to get the story we were trying to get across, each photo gave a different style to the story (e.g. smiles means a happy story). After we had taken all of the necessary images we uploaded them to the iMac. Once we had done this we then needed to change them in specific ways to portray to the audience what the story was about. For example we had a photograph of the sky in which we edited to show a UFO to go along with our story.
To create the UFO I (Harry) used Adobe Photoshop, by using this program and its detailed tools I managed to create a similar looking object to a UFO in the sky. The image was then dragged to indesign and we made it look smaller so that it would look more realistic.
Indesign was the software we used to complete the task of creating a local front cover with the story of our choice. Indesign allows you to create different boxes and guidelines so that you can comply a page that has the same style of a newspaper. Using this software was a learning experience for the both of us as this was the first time we had used it. Overall we thought that this software was pretty easy to use as it was similar to other programs such as Microsoft Publisher which we were more common to. However Indesign was more complex and this was an advantage in completing the task as it had more tools and options to allow us to have our page looking the way we wanted to.
All together we manage to complete the task and get the result we wanted. We got the paper to look the the way we wanted by using a variety of programs and techniques that helped us to develop our skills for the part of the course next year.
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